Why the Saumur Wine Producing Cooperative was re-branded “ROBERT ET MARCEL”

Gites in the Loire Valley

The new label of the Saumur wine co-operative The new label of the Saumur wine cooperative

The ‘Caves des Vignerons de Saumur’, Route de Samoussay, Saint-Cyr-en-Bourg   is the Saumur Cooperative, about 12 kilometres from our gites at Le Clos des Guyons and a  real must visit for our guests during their holiday!  The tour begins with a large, twelfth century vaulted cellar and from there it continues in the maze of 100 kms of underground galleries. Indeed an underground ‘safari’ and great place to visit, taste and buy wines of the region.

And now a change! If you did not know – everyone is talking about their new brand name of “Robert et Marcel”.

Initially we thought why would they want to call a Cooperative Cave Robert and Marcel but apparently the reason for the new name is that Robert and Marcel Neau  were the names of the founding Chairman and Director back in 1957 and…

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